Pura Botanica Blog

Understanding Beauty Standards and Lingo

Thankfully, we live in a society that has slowly become more conscientious and aware of the environment and what surrounds us. Thus, there has been a huge surge in green cosmetics and beauty products. It is safe to say that just about everyone has a natural, organic product that they rave to all their friends about. But, next time before you buy, it is important to know the terms and regulations around products that claim to be natural, organic or certified organic. So, let’s clear things up.

Portrait of blonde woman reading label of shampoo in pharmacy. Copy space

Natural: Current beauty regulations state that truly natural beauty products should feature at least 90{021f9daad68019a956363b993e26935938bf8984b24acec29673767c548feca3} naturally-derived ingredients and be free from any synthetics. The Natural Products Association was found in 1936 and represents over 10,000 retailers, manufacturers and distributors of natural products. In order to gain their seal of approval, a personal care product must: “be made up of only, or at least only, natural ingredients manufactured with appropriate processes in order to maintain ingredient purity, should not be tested on animals and should use biodegradable ingredients and the most environmentally sensitive packaging.” If it checks all the boxes, the seal of approval is added to the product packaging. Pura Botanica is proud to have met all these requirements and displays the seal of approval on all our product packaging. When shopping for new products, always keep your eyes peeled for the NPA logo.


NPA certification logo


Organic: A products is allowed to market itself as organic should it be formulated using all natural ingredients, be free from parabens, genetic modification, petroleum derivatives and contain between 70-95{021f9daad68019a956363b993e26935938bf8984b24acec29673767c548feca3} organic ingredients. Then, and only then, shall it carry the “Made with organic ingredients” statement. If there is no endorsement logo, you should be wary of the validity of the claims. Only the USDA can authorize a company to market and label its products as organic.  Pura Botanica is also proud of our organic and all natural products.

Aloe Vera essential oil on nature background. Fresh Aloe Vera leaves and glass of Aloe Vera juice.

Certified Organic: This, however, is different from organic. As the word certified implies, CO produce comes from a supplier whose products have been pronounced upon by and independent third party that guarantees the integrity and purity ingredients. The process is very strict, however, these products are held to much higher standards.

To what extent are the ingredients in your skin and beauty routine organic? The fact is: the use of the terms organic, certified organic and all natural happens every day, yet it is often confusing and sometimes complicated. People are referring to one thing when they really mean another. Therefore, it is important to familiarize yourself with these terms, in order to find what you are really looking for.

And remember, all Pura Botanica products are all natural, organic, and always cruelty free.